Nissan new sedan to take on Maruti SX4

October 26, 2010 at 4:30 pm Leave a comment

Nissan Motor Co. Ltd., today revealed the sketch of its “New Global Sedan”. It is the second product after the Nissan Micra to be built on Nissan’s versatile ‘V’ platform. The “New Global Sedan” will have its premiere at the 8th China (Guangzhou) International Automobile Exhibition in December 2010. To be launched first in China, the model will be launched in India in the second half of 2011 and will be manufactured at the company’s plant at Oragadam, near Chennai.
Mr. Kiminobu Tokuyama, Managing Director & CEO, Nissan Motor India Pvt. Ltd. (NMIPL) said, “Following the success of our first locally made car –the Nissan Micra, we are happy to reveal the first sketch of the second car to be produced in India. We are confident that the “New Global Sedan”, which is also based on the versatile ‘V’ platform, will delight the discerning Indian customers. The model will be launched in India in the second half of 2011.”
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Nissan Motor India Private Ltd. (NMIPL), a 100% subsidiary of Nissan Motor Limited Japan, was incorporated in 2005 with a vision of ‘Enriching People’s Lives’ through latest Nissan Technology and products. Chennai is a strategic hub for production, R&D and exports for Nissan. In February 2008, Nissan, together with its global alliance partner Renault signed a MoU with Government of Tamil Nadu to set up a manufacturing plant at Oragadam, near Chennai with an investment of Rs. 45 billion over a period of 7 years. On March 17, 2010, the Renault-Nissan alliance plant was inaugurated in a record time of 21 months since its groundbreaking ceremony in June 2008. The Plant has an initial capacity of 2,00,000 units per year and can reach 4,00,000 units per year in full capacity in the future.
NMIPL existing range of products include the X-Trail (SUV model), the Teana (luxury Sedan) and 370Z (iconic sports car) – all three imported from Japan as CBU (completely built units). The launch of the first locally made global compact hatchback (Nissan Micra) in July 2010 marks the serious foray into the mass market by Nissan in India. From October 2010, NMIPL has begun exports to more than 100 countries including Europe, Middle East and Africa.
NMIPL has appointed Hover Automotive India (HAI) as their exclusive strategic alliance partner to handle sales and marketing, dealer development, customer relationship management and after sales in India. The company has 20 dealers operational in major cities across the country and aims to have more than 100 dealers by 2013.
In line with its global philosophy of corporate sustainability, NMIPL has already begun its commitment to make a meaningful contribution to the community. As part of its rehabilitation and resettlement initiatives, the plant has already completed constructing 16 residential homes for relocated families from construction site, apart from constructing local Police Station and fire service station in the Oragadam village. The plant has also constructed a Government high school at Oragadam, which was inaugurated by the Minister for Adi-Dravidar Welfare – Tmt. A. Tamilarasi in the presence of Tmt. D Yasodha MLA, Sriperumbudur Constituency. The school, with the Noon Meal Centre facility, has been constructed at a cost of `2.8 crores and can accommodate up to 1000 students. At the corporate level, NMIPL has also partnered with ‘Habitat for Humanity’ for providing shelter to 75 families by constructing homes for the socially and economically less fortunate section of the society.


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